How do young people choose contemporary furniture? Slowly I discovered that the customers who came to the store had changed from the original 60 or 70 to 80, and 90s. This is normal. The 90s are 26 years old, and they have reached the age of marriage. It shows that the post-90s rigid demand market has already started, so what kind of furniture do young people born in the 80s and 90s like? Through observation, summary and research, I found that young people’s furniture consumption views have these characteristics. Let’s take a look. How did they choose furniture:

1. Like personalized furniture

This is an era of personalization, there is no doubt. Especially young people. The furniture market has developed rapidly in recent years, with many brands, such as IKEA furniture and wayfair furniture. But when you go to several major furniture stores, you will find that all furniture stores are similar. Why? Because several major brand furniture stores require merchants to open their stores, and the merchants must follow them, so basically you are OK after reading a furniture store.

2. don’t like buying a complete set of furniture,  like to mix and match

Young people do not buy all the furniture at once, but buy one if they are optimistic about it today, and slowly gather together. So sometimes a customer will repeat visits to the store seven or eight times a year. This is what we did not expect. The original concept is that buying furniture is a low-frequency consumption, and will never come again after buying it, but the facts have proved that at a certain time Inside it is a high-frequency consumption. There are often old customers in the group asking when new products arrive in the store? When will there be promotional activities? Therefore, it is particularly important to maintain interaction with old customers. This customer may follow you for a year or two.



3. More concerned about price, even if money is not a problem

Don’t want to buy too expensive furniture. if they don’t like it anymore. they can replace it at any time without distress. Young people’s values are different from those in the 60s and 70s. They don’t regard furniture as a fixed asset. They are closer to foreign home consumption concepts; furniture is actually a daily necessities, it’s not easy to use, and you don’t like it anytime. Can be replaced. Americans usually change the furniture in the living room for Christmas, adjust the atmosphere and change their mood.

4. Begin to attach importance to soft decoration, hoping to make the room more atmosphere and sentiment through soft decoration

In the past few years, real estate developers mainly relied on soft-decorated model houses to fool home buyers. After seeing the model houses made by professional soft-decoration companies, buyers will enter their dreams (although the final house is still vacant) and think this is my future home . It is said that a good model house can increase sales by more than 30%, and impulse buying accounts for a large part of it. The development of soft clothing in real estate has also driven people's awareness of soft clothing. Among young people, the importance of soft clothing has been fully recognized. American home furnishings pay attention to mix and match, so the requirements for soft furnishing are higher. To put it bluntly, you really have to have a bit of aesthetic skills. If you are not confident, please ask a professional.

In this hustle and bustle of society, home is a peaceful harbor. Love is only when there is home. Create a warm, comfortable and beautiful home so that your one (her) can go home early every day and never leave it. .